On the creative economy chain in Brazil: potential and challenges

Vol. 36 No. 1 (2016)

Jan-Mar / 2016
Published March 1, 2020

How to Cite

Kon, Anita. 2016. “On the Creative Economy Chain in Brazil: Potential and Challenges”. Brazilian Journal of Political Economy 36 (1), 168-89. https://doi.org/10.1590/0101-31572016v36n01a10.

On the creative economy chain in Brazil: potential and challenges

Anita Kon
Professora da Pontifícia Universidade Católica de São Paulo (PUC), São Paulo, SP - Brasil.
Brazilian Journal of Political Economy, Vol. 36 No. 1 (2016), Jan-Mar / 2016, Pages 168-189


The article presents an analysis of the Creative Economy in Brazil, showing its development potential for the generation of income and employment, in order to the country’s development resumption. They are initially presented concepts and features of the Creative Economy for, in sequence, to analyze the economic development profile and potential of this industry in Brazil. The empirical part introduces some methodological aspects, in continuing with the analysis of the creative chain contribution to the generation of Value Added and employment in the country, and a vision of theirforeign trade.potential. Finally, the challenges to the implementation of public policies are investigated. 

JEL Classification: O; O2.

Keywords: creative economy, services; industry, work, development